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How will they be judged?
After entries are submitted, a panel of jurors will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation, and the ultimate decisions of each winner and honorable mention.
These jurors include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as service company and PR education professionals. Jurors will be chosen because of their professional and wide-ranging level of expertise.
This year, all campaign and technique categories will be conducted as a “blind” judging where nominating organizations' names are withheld from the jurors. When submitting your written entry and supporting documents, you are asked to remove references to the organization being nominated. We recommend replacing any mention of your organization with ‘Agency’ or ‘Company’.
Any juror who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.
Jurors may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.
All jurors will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions. A maximum of five entries from each category will make up our shortlist of finalists, which will be published online in December 2017 and in print in January 2018. Judges do not discuss their individual scores with anyone - not even each other. As such, the winners are not known until Awards night itself.